Our Story
Every generation inherits stories. Ours gets to decide how they continue.
OMISFR is an Indian streetwear brand born from a desire to reconnect with our roots. We grow up surrounded by symbols, patterns and stories before understanding their meaning.
Through clothing, we revisit these familiar references with fresh eyes and find a personal connection to them.
OUR BELIEF
Culture lives through Us
Culture lives in the stories we tell, the things we create and the meanings we pass on. Each generation adds its own experience to what it inherits.
We approach that inheritance with curiosity and care, giving it an expression that belongs to today.
OUR NAME
"OM is for real; Om is the truth"
The name reflects our belief that a connection to our roots becomes meaningful through how we live, create and express ourselves knowing where we come from while choosing who we become.
The Emblem
A familiar belief, a new expression
Our emblem reinterprets Om through a bold, angular form. Its defined lines express our belief that inherited meaning can take new shapes while remaining connected to its source.
It represents a generation finding its own expression within its roots.
Every generation inherits stories. Ours gets to decide how they continue.
Made in India. Made from its Stories.
